Oreo Mini

The brief was to build a campaign around your favorite snack, and at the time mine was Oreo Mini’s.

For the brand activation, Oreo teams up with SEPTA (Philadelphia’s public transit system) to completely take over the city’s busiest subway stations for a day. Station signage gets a full Oreo Mini’s makeover, including a redesigned line map where the stop markers transform into everyone’s favorite bite-sized cookie.

Custom kiosks installed throughout the stations dispense free bags of Oreo Mini’s, along with a pre-loaded SEPTA Key card featuring a limited-edition Oreo design to cover riders’ commute for the day and bring a little joy to their daily routine.