Iceman

Drake fans have been waiting months for the release of his 9th studio album, rumored to be titled Iceman.

The day before the drop, massive ice palaces appear in major cities, giving the most dedicated fans a shot at something unbelievable: an early listen… if they can break the ice.

At the center of each palace is the main attraction: a 100-foot ice cube with a giant iPod frozen inside. If fans chip away at the block and manage to expose the iPod
before the official midnight release, the reward is simple- press play.

The experience continues through three rooms, where fans unlock album features, discover track titles, and access exclusive merch only available inside the Iceman activation.